Web design is the planning and creation of your website. This includes the information architecture, user interface, site structure, navigation, layout, colors, fonts, and imagery. All of these are combined with the principles of design.

Some key components of web design include: graphic design, HTML, XHTML, HTML5, CSS2, CSS3, JavaScript, CGI programming, PHP programming/MySQL, ASP,(and many other programming platforms) XML, databases, information architecture, search engine optimization (SEO), server management, internet marketing, analytics, e-commerce shopping carts and merchant services, speed of your site, copywriting, site security and site backup, hosting. The disciplines in web design are endless. Most ‘designers’ don’t try to cover all of it. Instead, they focus on one or two areas where they can excel and collaborate with other people on the rest. It gives you the benefit of experts in every phase of your website.

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Of importance is website accessibility; this refers to creating web pages that are accessible to anyone, no matter what device they are using. Today our users employ all manner of mobile devices: smartphones, iPads, tablets, e-readers – each with a different screen size. Website accessibility also stresses the importance of making a website accessible to those with any kind of disability.

Web designers will strive to write code that is valid HTML and CSS. In doing so it makes it easier to correct problems, and edit pages. HTML and CSS are the fundamental technologies for building Web pages: HTML,(html, xhtml, html5) for structure, CSS for style and layout, and recently WebFonts which enable all site visitors to see your website as was originally creatively designed. By separating the presentation style of documents from the content of documents, CSS simplifies Web authoring and site maintenance (and saves you money). For example, having a separate CSS file allows for aesthetic changes to be made to the entire site rather than to just a single page.

Be ready with your content or message, or engage a copywriter to professionally write your content. Know who your target audience is. Have your business’s Mission Statement prepared, so when it is posted, your visitors will know exactly who you are and why you are in business. Give a serious thought to the ‘look and feel’, or business branding, you wish to present to your visitors. Do you want to sell your products online?

We will help you formulate a plan to address all these considerations, and design a formidable online presence for your company.