Search engine optimization (SEO) is a subject that would require page after page of explanation, and is best discussed with our SEO professional during the initial consultation. While and after we build your site, SEO requirements are constantly and continuously focused upon. After all, you are building your new site to help expand your market, communicate your message to visitors, entice new site visitors to your site, and keep your company’s branding foremost in the attention of potential clients.

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I’ve taken some excerpts from a Google SEO Starter Guide and posted them below. Visit the link and notice all the aspects of search engine optimization addressed. These are a few of the ways we will work hard to make your site naturally rank high in the search engines and increase your site’s traffic.

Google SEO Starter Guide

Search engine optimization is about putting your site’s best foot forward when it comes to visibility in search engines, but your ultimate consumers are your users, not search engines. Search engine optimization affects only organic search results, not paid or “sponsored” results such as Google AdWords.

Create unique, accurate page titles. If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the results. Ideally, you should create a unique title for each page on your site, accurately describing the page content, and using brief but descriptive titles.

Make use of the “description” meta tag. Summaries can be defined for every page. A page’s description meta tag gives Google and other search engines a summary of what the page is about (1). Whereas a page’s title may be a few words or a phrase, a page’s description meta tag might be a sentence or two or a short paragraph.

Simple-to-understand URLs will convey content information easily. Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines. Also, it can create easier, “friendlier” URLs for those that want to link to your content. Visitors may be intimidated by extremely long and cryptic URLs that contain few recognizable words. The URL to a document is displayed as part of a search result in Google, below the document’s title and snippet.

Make your site easy to navigate. Make it as easy as possible for users to go from general content to the more specific content they want on your site. Use mostly text for navigation. Controlling most of the navigation from page to page on your site through text links makes it easier for search engines to crawl and understand your site. Many users also prefer this over other approaches, especially on some devices that might not handle Flash or JavaScript. For navigation, the focus should be on simplicity and ease of use.

Offer quality content and services. Creating compelling and useful content will likely influence your website more than any of the other factors discussed here. Users know good content when they see it and will likely want to direct other users to it. This could be through blog posts, social media services, email, forums, or other means. Organic or word-of-mouth buzz is what helps build your site’s reputation with both users and Google, and it rarely comes without quality content. Anticipate differences in users’ understanding of your topic and offer unique, exclusive content.

Use brief, but descriptive filenames and alt text. Avoid using generic filenames like “image1.jpg”, “pic.gif”, “1.jpg” when possible — some sites with thousands of images might consider automating the naming of images, writing extremely lengthy filenames, stuffing keywords into alt text or copying and pasting entire sentences. Supply alt text when using images as links. Avoid writing excessively long alt text that would be considered spammy or using only image links for your site’s navigation.