Graphic designers plan, analyze, and create visual solutions to effectively communicate your branding message to be delivered in electronic media and print. By using color, typography, illustration, photography, animation, and various layout techniques they will design website images, distinctive logos, product packaging, posters, signage, marketing brochures, business cards, stationary and envelopes, and Facebook/Twitter landing pages.
The first step in developing a new design is to determine your needs and target audience, the message the design should portray, and its appeal to customers or users. Designers gather relevant information by meeting with you and your creative or art directors, and by performing their own research. Identifying the needs of your company and your target audience is becoming increasingly important so they may develop corporate communication strategies in addition to creating designs and layouts.
Be ready to discuss your artistic concepts and ideas, the message you wish to present to your visitors and clients, your target audience, and your ultimate goals.